Community Dedicated to Ending Needless Death
The Coalition to End Needless Death on Our Roadways (END) is an
organization of physicians and other medical professionals, dedicated
to developing and promoting new and innovative strategies for addressing
impaired and other dangerous driving behavior.
Because of its unique perspective and place within
society, the medical community can play a large role in creating
an environment where impaired and other unsafe driving behaviors
become unacceptable. Physicians, nursing and emergency medical services
(EMS) professionals and the hospitals they serve see the tragic
effects of motor vehicle crashes every day. Because of these experiences,
they have the desire to take the lead to affect the necessary change
and can speak with passion, experience and authority on the devastation
car crashes can cause.
Through END, physicians and other medical professionals
will become a force in addressing impaired and other dangerous driving
and advance the cause of injury prevention. The level of respect
medical professionals hold in the community will provide an invaluable
source of credibility with the public and decision makers and will
assist in keeping these issues in the forefront and affect changes
in driving behavior.
Screening, Brief Intervention & Referral
One example of the new and innovative strategies END will explore
involves treating alcohol use problems by implementing a protocol
of alcohol screening and brief intervention. If implemented, this
protocol can lead to reductions in impaired driving episodes, which
in turn leads to fewer alcohol-related crashes. Studies have determined
that brief interventions, which are short 5-15 minute counseling
sessions designed to assist the patient confront the negative consequences
of his/her alcohol consumption, have proven effective in decreasing
consumption among at-risk drinkers. Lives and money are saved when
fewer people visit hospital emergency departments.
Educating Decision Makers and the Public
To effectively articulate their life saving messages, END members
will participate in certain earned media events keeping the safety
belt and impaired driving messages fresh and in the public view.
END will also assist in national and state safety belt and impaired
driving mobilizations and crackdowns.
On December 7, 2004 END conducted their kick-off
event at the American Hospital Association Headquarters in Chicago,
Illinois. At that event, END co-chairs Drs. Andrea Barthwell and
Thomas Esposito announced a list of the fifteen deadliest states
in the country for impaired driving. The Fatal Fifteen are states
in which 44 percent or more of all traffic fatalities are alcohol
END called on Governors and other leaders in the
Fatal Fifteen to join them in addressing the deadly problem by creating
or refocusing a task force in their states dedicated to exploring
new and innovative strategies for addressing impaired and other
dangerous driving behaviors.